CardioVisual: Powered by MedicalVisual is a clinician-driven patient education company that provides video resources on heart health, diabetes, and wellness.
As their marketing manager, I created social media content that turned their website resources into engaging posts, helping expand their reach and impact to 700K+ followers.
SKILLS
Marketing Strategy
Social Media Marketing
Video Editing
Graphic Design
TOOLS USED
Adobe Premiere Pro
Adobe Illustrator
Canva
Asana
BEFORE
AFTER
Content posted from third-party accounts. Repetitive. No branding.
Original, human-centric content that generates leads.
RESULTS
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This was all
organic growth
(no ads)
YOUTUBE
REPURPOSED VIDEO CONTENT
I transformed existing videos, from our educational website, YouTube channel, and live expert talks, into bite-sized, social-forward posts.
I created infographics, carousel posts with timely clinical information, and lighthearted posts that connected with our followers and encouraged engagement.
SOCIAL POSTS
Some more graphics I created to use in our social posts.
I launched and produced a new social video series called "Keeping Up With the Cardiologists." This involved filming and editing concise, high-impact interviews with cardiology experts. The format blended a popular social media format with education, perfect for busy HCPs looking to stay updated.
ORIGINAL VIDEO CONTENT
I produced 17+ live talks across Instagram, Facebook, and LinkedIn. I managed these from start to finish: from finding expert speakers, writing talk outlines, managing back-end logistics, moderating the sessions, and promoting them before and after the event.
LIVE TALK SERIES
CONTENT COLLABORATION: BREATHONANCE CASE STUDY
CardioVisual partnered with Breathonance to highlight the science behind breathwork for heart health. I created promo videos, produced 4 live talks, and tailored the content to resonate with our healthcare audience
APP BANNERS
